Landscape Design Poised To Grow Rapidly In Uae

, June 2 (IANS) Driven by a , the market for landscape designing in the (UAE) is expected to grow to well over 60 billion (about $16 billion) in the next two years, WAM reported Monday. The commercial and residential designing projects in the Arab federation are set to exceed 60 billion by 2010, the quoted Britain’s , a leading landscaping firm, as saying.

“With the advent of international players in the sector, the local designers and builders realise that there’s more to growth than , soil and water,” , Chris Fountain, said.

He said the () is beginning to value the outdoors, and professionals are now in big demand.

“Many have turned to services to design, develop and maintain their investments, while landscaping contractors are learning how to grab their share of this high growth market,” he said.

will organise an exhibition Nov 17-18 on outdoor design and architecture in the Middle East. The event is being organised to generate for the designing companies.

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Thursday, June 5th, 2008

Marketing to men Authenticity amp; accomplishment rule

LONDON:

Despite the cliche that men are simpler to understand than women, they remain a

surprisingly tricky proposition for marketers. They can be quite easy to reach

when it comes to cars, power tools, junk food and gadgets; but persuading men to

buy fashion, skincare products or low-calorie foods is a different matter.

Men are conspicuous

under-consumers in a whole range of categories, leaving advertisers unhappy. An

obvious question is: haven’t men changed? Aren’t they all

metrosexual now, proudly wearing Armani underpants and slathering themselves in

moisturiser? The answer lies somewhere between ‘a few of them’ and

‘well, no’.

The

term ‘metrosexual’ was coined by journalist Mark Simpson in 1994 and

raised to marketing stardom by Marian Salzman, now director of strategic content

at JWT. The media wholeheartedly adopted her interpretation of the metrosexual,

churning out reams of copy about the straight guy who was ‘just gay

enough’. Advertisers welcomed him with open arms, due to his taste for

expensive skincare products, stylish clothes and minimalist home furnishings.

Also

read

Indian cos

use case-study contests to brew

Luxury

marketing embraces green bling

Govt

struggles to keep food cheap for poor as prices soar

Analysts see

moderation in economic growth

One

small snag, though: in real life, he barely existed. In 2006, a study by ad

agency Leo Burnett Worldwide estimated that only one-fifth of the male

population could truly be placed in the ‘metrosexual’ bracket, while

the others expressed no interest in joining them. When men were asked by a

Harris poll to name their role models, the top 10 responses included Clint

Eastwood, Sean Connery and John Wayne. Men admire toughness, authority,

responsibility and what Ernest Hemingway described as ‘grace under

pressure’. They aspire to power, money and status. Silky smooth skin

doesn’t come into it.

In

terms of advertising, celebrities tend to dominate, as in the women’s

market, but men are particularly attracted to authenticity and accomplishment.

Sports heroes always go down well, hence Gillette’s latest campaign

featuring Tiger Woods, Roger Federer and Thierry Henry. Actors need to be older

and a little rougher around the edges; more Daniel Craig than Orlando Bloom.

These images are trafficked by

men’s magazines, although they tend to be preaching to the converted.

Product placement and sponsorship are far more effective ways of reaching

shop-phobic males. That’s why the Bond movies have become male brand

juggernauts. Nor do men shop as enthusiastically as metrosexuals are said to.

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Sunday, February 17th, 2008

Indian products no longer recognised as cheap

CHENNAI:

Indian products are no longer recognised as ‘cheap Indian products’ across the

world, thanks to the successful transformation of India Inc, Subodh Bhargava,

Chairman, Tata Communications, said on Friday.

The country, however, needed

to address challenges like clarity, increasing competitivess, enjoying change,

governance, leadership and competencies, he said, delivering the keynote address

at the Madras Management Association (MMA) Annual Convention 2008 here today.

“We are running a marathon. We

have to stay the whole course and cannot afford to become complacent or

arrogant. The world is changing faster, products change, consumer needs are

changing… we should be able to manage it in a better way and enjoy the process

of managing change over a long period,” he said.

Also

read

Indian cos

use case-study contests to brew

Luxury

marketing embraces green bling

Govt

struggles to keep food cheap for poor as prices soar

Analysts see

moderation in economic growth

Bhargava

said while Indian companies were becoming successful at innovation, the union

government should also look at innovating. “Whatever the industry does will not

be sustainable unless the government delivers, especially on infrastructure. The

government keeps on promising, but does nothing,” he said.

He said corporate India had to

take risks and strategise to own and control the supply

chain.

On one hand, Commerce

Department’s refrain has been that without suitable tax concessions, developers

would not invest and that corporate tax concessions apply to export incomes,

while on the other questions have been raised by the Finance Ministry, RBI, IMF,

WTO and OECD about “financial feasibility of the scheme”.

According to the Finance

Ministry estimates, revenue loss from SEZs could be over 25 billion dollars,

more than the earlier estimate of 23 billion dollars for the period 2007-10.

“Nevertheless, should revenue losses become too great there is a risk that the

government could reverse the policy and reduce exemptions,” the study said.

However, the study goes on to

add that a pick up in organised sector employment arising from the new SEZs

should lead to improved tax administration which could partly offset losses due

to tax concessions. So far, more than 600 SEZs have been cleared, of which 187

have been notified.

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Sunday, February 17th, 2008

Anyone for water?

It is sometimes said that driving long distances clears your head.

I once spoke to a guy at a party who vouched for the therapeutic value of driving big trucks over the empty roads of Australia.

In the last week I have had two trips back and forward to the , one for pleasure and one for business.

I wish I could say I use these rare times of being alone with my thoughts productively. In 16 hours you would think a person concentrating hard while keeping a weather eye on the road and the landscape would be able to solve the problems of the world.

Or at the very least be able to concoct a column, ready to type the flawless prose as soon as the journey is over.

Unfortunately, I find it difficult on these trips to string two coherent thoughts together, let alone two cogent sentences. The odd idea does pop up but not as a response to pushing the thinking button. That sort of prompting leads only to a subject heading (eg, world poverty) and then wondering, for instance, how Zinzan broke his crown in Spain. I need to write things down before I know what I think. Sometimes this can be frightening.

A vacuum must be filled, however, and two themes do tend to recur as I’m driving along. One is home improvements. I remember reading how John Steinbeck, in his book about a road tour of America, with his dog (Travels with Charley), said he had while driving, in his mind remodelled his whole backyard. Well, it’s the same with me.

I have reconstructed floors, built new bookshelves, fixed foundations, shifted doors, laid a brilliant new patio under our , built a new garage and refitted the bathroom, all in a leisurely drive between Christchurch and Dunedin. On the road, I am the ultimate handyman.

The other subject which dominates my musings is the theme of great . A marvellous idea for making money will suddenly come out of nowhere as I’m negotiating a difficult bend or passing a truck and trailer.

I don’t really think about how I would spend the . It’s more about where I would build the factory, how the production process would work and how, eventually, I would sell the business to an international conglomerate for many millions and then retire at a young age.

Clearly, I am not the only one to whom brilliant ideas occur as they journey from A to B. I heard a great idea on the bus the other day from one of those gifted boys talking to his friend. They obviously had some sort of design project at school and he mentioned how clothes were designed to cover embarrassing bits of the body.

“Well,” he said, “we should design fashion for the ears.” I think he’s got something there.

Anyway, there I was driving to Hokitika and thinking how it was that all the bottled water in the world did not come from the . I was already thinking bottling plants, filtration systems, resource consents, distribution networks and brands when I realised it was probably already too late. Another business opportunity gone begging on the Best Coast, as the local radio station likes to call it.

Then came the brainwave. Half the world is drying up, right. Water is the new gold. Look at Australia, desperately parched after an endless dry. Well, what about a truly beautiful video showing images of New Zealand water. I imagine an Australian outback farmer coming in from a hot day’s work in the dustbowl, throwing himself in his favourite chair, opening a can of Fosters and playing his film of water scenes including torrential rain on roofs, glassy rivers flowing over glistening rocks, lakes lapping gently on quiet shores, blue water encased in sculptured canals and gorgeous maidens frolicking … sorry that last bit might be another sort of video.

But you get the idea. A soothing soundtrack from Don McGlashan (such as Anchor Me), a subtle product endorsement of my 100 per cent pure water and I think you would be on to a winner.

One concrete thing that did exercise my mind on this latest road trip was something you couldn’t possibly make up. On our way back from the coast on Sunday in our 1972 Holden Kingswood we broke down on the bridge over the Broken River near Mount Cheeseman. There is a song in there somewhere %26#150; as in “Busted down in Baton Rouge” (Bobby McGee) %26#150; but in another amazing coincidence, almost the first people to drive up and offer assistance were two mechanics (in separate vehicles).

Due to past dramas I had already ascertained it wasn’t a fuel problem and they whipped off the distributor cap and identified the problem as a broken wire in the points. They soon had the wire joined up with the aid of an old screwdriver and a sharp set of teeth and we were on our way again.

As we had to get off the bridge fast, I didn’t get their names. But many thanks to these two kind and useful people. Perhaps I could interest them in putting together a video.

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Thursday, December 27th, 2007