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RTA is taking part in the regional Garden, Landscaping Outdoor Living Exhibition; which opens today at Dubai International Convention and Exhibition Centre, and continues through 27 May.

The event boasts participation of 150 exhibitors from 23 countries specialized in gardens & outdoor landscaping.

Engineer Nabeel Mohammed Saleh, Director of Roads Dep’t at RTA Traffic & Roads Agency, spoke about the objectives of RTA participation in this premier global exhibition. “We are intending to showcase the important role played by Roads Beautification & Landscaping Section at RTA Traffic & Roads Agency in upgrading & expanding greenery in areas surrounding roads, which is part of an overall plan to keep abreast of urban development expansion in the emirate of Dubai.

“RTA participation also aims to have a presence in this world event and exchange concepts & experiments with suppliers and specialized entities. It will also enable us to review the best practices & latest technologies in the field of plantation & landscaping. We will be able to explore the possibility of applying these aspects in Dubai, with a view to applying them in our future projects.”

“RTA is having a prominent stand covering an area of 295 square feet; where a group of projects undertaken by the Section will be exhibited, reflecting various phases ranging from design to full implementation. By the end of last February, RTA completed works in seven large landscaping projects costing about 60 million dirham, spanning an area of 98 hectares. Construction of more projects is underway at various locations in the emirate of Dubai, and they are expected to be completed during this year” said Nabeel.

Traffic & Roads Agency has an integrated plan aiming to expand the green areas in the emirate and create a picturesque view of roads & surrounding patios. The Plan envisages provision of safety & security elements, artistic effects, and environmental requirements. The fast-moving property development in Dubai warrants keeping in place a modern road network, and applying innovative concepts of road landscaping.

The exhibition marks the significance attached to outdoor landscaping sector in Dubai in particular and the whole region in general; and also showcases the required tools & equipment for indoor & outdoor decoration.

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Buoyed by record oil prices and a booming construction industry worth over Dhs3.6 trillion, the GCC states are creating unprecedented demand for landscaping design, garden equipments and outdoor living products according to a research by Epoc Messe Frankfurt, organizers of the Garden and Landscaping Middle East.

The exhibition is scheduled to take place at the Dubai International Convention and Exhibition Centre from May 25 to 27 2008.

“According to recent statistics, up to five million residential units are under construction in the GCC, including more than 1,400 new high-profile developments collectively valued at over Dhs2.5 trillion”. said Mr. Eckhard Pruy, CEO of Epoc Messe Frankfurt GmbH.

“The building boom will see hundreds of billions of dirhams being spent on new housing developments, apartment blocks, hotels, leisure facilities, office developments shopping malls and even islands over the next five years”.

He explained that this housing upsurge will fuel a secondary boom for the garden and landscaping sectors, as these developments will require hundreds of square kilometers of landscaping. “Projects such as Dubailand will require vast amounts of landscaping, as will of course the Palm Islands and the World Projects. Add to this new golf courses and park facilities and it is not surprising that it is currently estimated that over Dhs60bn is expected to be spent on gardens and landscaping in the next five years”.

Mr Gavin A. Morlini, Senior Show Manager of Garden and Landscaping Middle East, forecasts that by 2010 “Dubai’s new homes, apartments, hotels and clubs will see as many as 5,000 new swimming pools being built. The number of new houses currently being built will require over five million square meters of lawns to be laid. The spend on garden furniture will be nearly Dhs120m, while the spend on barbecues will be over Dhs37m. The outlay for paving stones, ornamental stones and decking for all types of developments will exceed Dhs210m according to our research”.

Mr. Morlini added that the Middle East, has over 2,100 projects either planned or underway in the Gulf region in 2006, of which the UAE and Saudi Arabia made up 29% and 20%, respectively.

With 15-25% of the world’s construction cranes in operation, Dubai will remain the ‘construction capital’ of the Gulf. Yet Abu Dhabi is set to be ‘the next Dubai’, while Jeddah is benefiting from Saudi Arabia’s development of its western region.

Further, Kuwait’s construction industry is one of the most robust in the region, with a value nearing Dhs14.4bn and planned investments are estimated at over Dhs39.6bn according to construction industry estimates.

Residential demand in Kuwait is also at an all time high.

Although several major projects are currently in the pipeline, with over 70,000 units due to come online over the medium-term, there is a long waiting list for housing.

The Garden and Landscaping Middle East exhibition enjoys the support of Dubai Municipality, GardenEx, Society of Engineers, and the Taiwan Importers and Exporters Association.

Tags: abu dhabi, apartment, apartment blocks, convention and exhibition centre, dubai international convention and exhibition centre, exhibition, gcc, investments, Landscaping, Landscaping Design, lawns, ornamental stones, pool, shopping malls
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The exhibition will be held from May 25 to 27 at the Dubai International Convention and Exhibition Centre.

‘The market for outdoor lifestyle goods is growing due to two key factors, the boom in property, leisure and municipal developments, both require considerable amounts of interior and exterior landscaping.’ said Eckhard Pruy, CEO of Epoc Messe Frankfurt. ‘Dubai authorities forecast that spend on landscaping projects this year would be worth Dhs165m ($45m). Construction of parks and new golf courses in the region for the next five years will fuel spending on gardens and landscaping, estimated at Dhs60.5bn ($16.5bn)

‘The second factor is the fact that home buyers themselves are keen about improving their surroundings with a view to increase the property’s value, Yard Landscaping and to differentiate their property from their neighbors,’ Mr. Pruy said.

Population growth combined with changes in property laws in some areas, allow foreigners to own property; good weather and high disposable incomes are also spurring the demand for outdoor living and garden products such as barbecues, garden furniture, garden tools, and swimming pools, by over 12.5 % per annum.

‘The UAE population is expected to grow at 3.3% per annum to reach around 4.15 million in 2010 and expatriates account for more than 75% of UAE population. Asians account for 80% of expatriate population and a big number are investing in property in the UAE,’ said Gavin A. Morlini, Senior Show Manager of Garden and Landscaping Middle East. ‘The UAE’s population is young - with more than 40% under 25. Latest census shows that 82% of Dubai’s population comprised of expatriates, who could be attracted to invest with the new liberalized rules on property. Dubai’s population was 862,000 in 1999, which constitutes 27.7% of UAE’s population

The country’s growing population and fast paced construction activity in Abu Dhabi and Dubai leading to infrastructure and real estate development in the GCC countries, has highlighted the importance of an exhibition such as, Garden and Landscaping Middle East, as a relevant forum for developers.

A massive beautification drive will see the stretch of land from Dubai World Trade Centre behind the skyscrapers of Shaikh Zayed Road turned into a massive garden with the Business Bay lagoon flowing into the area, after a massive demolition and reconstruction of old villas in Satwa. Many such upcoming projects would add a total of 113 hectares of greenery to the urban landscape.

‘A big factor in the success of last year’s exhibition was the support enjoyed by the Garden and Landscaping Middle East from local government authorities and departments such as Road Transport Authority (RTA), Dubai Municipality, and UAE Society of Engineers’, said Mr. Morlini.

RTA has announced their support to the exhibition in 2008 as well. The recently launched landscaping department of the RTA, which has allotted Dhs170m to implement landscape projects in Dubai roads, will be taking this opportunity to exhibit their plans for making Dubai a ‘greener’ place to live in.

Internationally, the show is supported by GardenEx UK Yard Landscaping, the Garden & Leisure Federation which helps create export trade opportunities, and the Taiwan Importers and Exporters Association.

Garden and Landscaping Middle East has been growing 60 per cent year on year, and 80 per cent of those who exhibited in 2007 have booked their participation for this year’s edition of the trade show as well.

Mr. Morlini added, ‘The exhibitors are presented with an opportunity to capitalize on this rapidly increasing industry and raise their company profile in the Middle East. 89% of the exhibitors last year stated that Garden and Landscaping Middle East is crucial to their marketing activity in the region. From the 6000 unique visitors that attended the exhibition in 2007, 95% were directly involved in the onsite purchasing decision.’ This year 150 exhibitors are participating from 23 countries.

Tags: abu dhabi, amp, convention and exhibition centre, developers, dubai international convention and exhibition centre, exhibition, exhibitors, gcc, greenery, landscape, Landscaping, lifestyle, pool, rta, surroundings, urban landscape, Yard Landscaping
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Homeowners taking an avid interest in designing the outside of their homes and outdoor living in general have boosted the garden products market worldwide and it is projected to register strong growth and surpass AED 835 billion in sales by 2010.

“It is in to be out-doors - whether you are cooking, entertaining, reading, Landscaping Rock relaxing or even working in the great outdoors and this new trend has ensured higher sales of garden products worldwide,” said Eckhard Pruy, CEO of Epoc Messe Frankfurt GmbH, organizers of Garden and Landscaping Middle East, the region’s largest industry platform for landscaping design, garden equipments and outdoor living products scheduled to take place at the Dubai International Convention and Exhibition Centre from May 25 to 27 2008.

Mr. Pruy noted that the garden and landscaping business was driven by emerging trends and the rising popularity of garden outdoor spaces as an extension of modern homes. Growing material comforts, increasing annual household incomes,Landscaping Rock and changing consumer lifestyles are resulting in increased investments in gardening, and garden landscaping, thereby creating ample opportunities for growth in the industry.

“Higher fuel prices are expected to further drive this trend as more people continue to stay closer to home for their entertainment and relaxation needs,” Mr. Pruy observed.

The trend towards turning the backyard and the garden into livable areas of a home is directly translating into business opportunities in the garden products market.

“Homeowners today are as focused on designing the insides of their homes as they are about decorating the outside of the home,” remarked Gavin A. Morlini, Senior Show Manager of Garden and Landscaping Middle East.

He noted that homeowners are paying more attention to flowers and plants, exterior lighting, cozy couches and containers adding spots of color throughout the yard and an increasing number of people choose easy and simple gardens that are low maintenance and full of color.

Mr. Morlini added:“ Home owners are choosing simple elegance over fussy gardens so less is in fact more and the buzz word is minimalism.“

The surge in garden activities such as lawn parties, backyard camping, barbeque with family and friends, are generating a need for equipping the garden.

The Garden and Landscaping Middle East exhibition enjoys the support of RTA, GardenEx, Society of Engineers, Landscaping Rock and the Taiwan Importers and Exporters Association. Also participating in this year’s exhibition are country pavilions from China, Germany, India and Taiwan.

Tags: amp, containers, convention and exhibition centre, dubai international convention and exhibition centre, exhibition, Garden Landscaping, investments, Landscaping, Landscaping Design, Landscaping Rock, lifestyle, low maintenance, outdoor spaces, plants, rta
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Homeowners taking an avid interest in designing the outside of their homes and outdoor living in general have boosted the garden products market worldwide and it is projected to register strong growth and surpass AED 835 billion in sales by 2010.

Hillside Landscaping “It is in to be out-doors - whether you are cooking, entertaining, reading, relaxing or even working in the great outdoors and this new trend has ensured higher sales of garden products worldwide,” said Eckhard Pruy, CEO of Epoc Messe Frankfurt GmbH, organizers of Garden and Landscaping Middle East, the region’s largest industry platform for landscaping design, garden equipments and outdoor living products scheduled to take place at the Dubai International Convention and Exhibition Centre from May 25 to 27 2008.

Mr. Pruy noted that the garden and landscaping business was driven by emerging trends and the rising popularity of garden outdoor spaces as an extension of modern homes. Growing material comforts, increasing annual household incomes, and changing consumer lifestyles are resulting in increased investments in gardening, and garden landscaping, thereby creating ample opportunities for growth in the industry.

“Higher fuel prices are expected to further drive this trend as more people continue to stay closer to home for their entertainment and relaxation needs,” Mr. Pruy observed.

The trend towards turning the backyard and the garden into livable areas of a home is directly translating into business opportunities in the garden products market.

“Homeowners today are as focused on designing the insides of their homes as they are about decorating the outside of the home,” remarked Gavin A. Morlini, Senior Show Manager of Garden and Landscaping Middle East.

He noted that homeowners are paying more attention to flowers and plants, exterior lighting, cozy couches and containers adding spots of color throughout the yard and an increasing number of people choose easy and simple gardens that are low maintenance and full of color.

Mr. Morlini added:“ Home owners are choosing simple elegance over fussy gardens so less is in fact more and the buzz word is minimalism.“

The surge in garden activities such as lawn parties, backyard camping Hillside Landscaping, barbeque with family and friends, are generating a need for equipping the garden.

The Garden and Landscaping Middle East exhibition enjoys the support of RTA, GardenEx, Society of Engineers, and the Taiwan Importers and Exporters Association. Also participating in this year’s exhibition are country pavilions from China, Germany, India and Taiwan.

Show Profile:
Garden + Landscaping Middle East is the only dedicated international trade event in the region for the landscaping and outdoor living industries. The show offers the perfect regional industry networking event to present the latest trends, products and services available to the sophisticated market of landscaping and outdoor architecture The next Garden+Landscaping Middle East is scheduled to take place from the 25-27 May in 2008, in the Dubai International Convention and Exhibition Centre, United Arab Emirates. Show website: Show website: www.gardeningexpo.com

Company profile:
EPOC Messe Frankfurt GmbH is a subsidiary of Messe Frankfurt, the world’s largest trade fair organiser with its own fairground. It conducts over 150 events worldwide with 15 subsidiaries across Europe, Asia, America, Africa and the Middle East, and brings 800 years of experience to Dubai, the strategic hub for the region.
The successful portfolio of events of EPOC Messe Frankfurt GmbH in Dubai include: Intersec Middle East, Materials Handling+Logistics Middle East, Hardware+Tools Middle East, Garden+Landscaping Middle East, ISH kitchen+bath Middle East, Light Middle East, Beautyworld Middle East, Wellness & Spas Middle East, International/CES Hometech, Automechanika Middle East, Hillside Landscaping and the Middle East Toy Fair.

*RESEARCH METHODOLOGY: The report is collated using data from companies in the major product segments of Garden Plants & Seeds, Lawn & Garden Care, Garden Tools & Implements, Garden Furniture, and Garden Accessories from USA, Europe, Asia-Pacific, Latin America, Middle East and the Rest of World. The data is based on historical annual market analytics and data obtained from key and niche players’ & includes both primary and secondary research comprising select online sources.

Tags: amp, containers, convention and exhibition centre, dubai international convention and exhibition centre, exhibition, Garden Landscaping, Hillside Landscaping, investments, Landscaping, Landscaping Design, lifestyle, low maintenance, outdoor spaces, plants, rta, Services, spas, united arab emirates
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