Titan Eddie George Defines Refines His Brand
Ex-Tennessee Titan Eddie George made his mark on the playing fields of the National Football League over nine seasons and pocketed a Heisman Trophy as a star running back at Ohio State before that Equipment Landscaping.
But these days, George is more interested in building a corporate identity to rival other ex-athletes such as professional golfer Jack Nicklaus, ex-pro quarterback Roger Staubach and basketball legend Earvin “Magic” Johnson.
Last week, in an interview with Business Editor Randy McClain, George discussed his goals for a landscaping and graphic design firm he co-founded five years ago, and brainstormed about how to shape what he calls the “Eddie George” brand.
n 2000, I went back to school to finish up my landscape architecture degree. … I was 16 hours short. I didn’t want to leave that undone. I had aspirations of doing things business-wise after I finished playing football, and on top of that I was going to be just the first or second athlete at Ohio State to ever go through their landscape architecture program.
So, that’s something I wanted as an accomplishment under my belt. Equipment Landscaping A year later — after getting my degree — I called my professor, Jim Hiss, who was instrumental in helping me get through the program and asked his advice on starting my own landscape architecture firm. How could I do that?
Given the fact that I hadn’t practiced in the profession, I felt like my main focus in starting the company would be to bring relationships that I had already established in the business community to the table. And pair that with expertise of others to create our company.
I would be the business developer and market the firm and make sure we were producing the correct product.
Richard McBride, Jim Hiss, Tedd Hardesty and (later) John Haas in Nashville — all of them have a connection to Ohio State and the landscape architecture program. We started in a small box-like office in Tedd’s home and shortly thereafter, about two years, we merged with an existing land planning firm (in Columbus, Ohio) to give us that balance of land planning with landscape architecture. We have offices in Columbus and Nashville and about 35 employees. We are about to open another office in Toledo, Ohio. We have four or five equal partners.
We are slowly but surely going into markets where I have had success in my playing career (which ended in 2005) and I am known in the community.
Tags: business developer, business editor, Equipment Landscaping, graphic design firm, hardesty, heisman trophy, jack nicklaus, landscape, landscape architect, Landscaping, national football league, professional golfer, professor jim, richard mcbride, roger staubach, tedd0
Monday, May 26th, 2008
