Master Landscaping
http://www.masterlandscaping.net

Ex-Tennessee Titan Eddie George made his mark on the playing fields of the National Football League over nine seasons and pocketed a Heisman Trophy as a star running back at Ohio State before that Equipment Landscaping.

But these days, George is more interested in building a corporate identity to rival other ex-athletes such as professional golfer Jack Nicklaus, ex-pro quarterback Roger Staubach and basketball legend Earvin “Magic” Johnson.

Last week, in an interview with Business Editor Randy McClain, George discussed his goals for a landscaping and graphic design firm he co-founded five years ago, and brainstormed about how to shape what he calls the “Eddie George” brand.

n 2000, I went back to school to finish up my landscape architecture degree. … I was 16 hours short. I didn’t want to leave that undone. I had aspirations of doing things business-wise after I finished playing football, and on top of that I was going to be just the first or second athlete at Ohio State to ever go through their landscape architecture program.

So, that’s something I wanted as an accomplishment under my belt. Equipment Landscaping A year later — after getting my degree — I called my professor, Jim Hiss, who was instrumental in helping me get through the program and asked his advice on starting my own landscape architecture firm. How could I do that?

Given the fact that I hadn’t practiced in the profession, I felt like my main focus in starting the company would be to bring relationships that I had already established in the business community to the table. And pair that with expertise of others to create our company.

I would be the business developer and market the firm and make sure we were producing the correct product.

Richard McBride, Jim Hiss, Tedd Hardesty and (later) John Haas in Nashville — all of them have a connection to Ohio State and the landscape architecture program. We started in a small box-like office in Tedd’s home and shortly thereafter, about two years, we merged with an existing land planning firm (in Columbus, Ohio) to give us that balance of land planning with landscape architecture. We have offices in Columbus and Nashville and about 35 employees. We are about to open another office in Toledo, Ohio. We have four or five equal partners.

We are slowly but surely going into markets where I have had success in my playing career (which ended in 2005) and I am known in the community.

Tags: business developer, business editor, Equipment Landscaping, graphic design firm, hardesty, heisman trophy, jack nicklaus, landscape, landscape architect, Landscaping, national football league, professional golfer, professor jim, richard mcbride, roger staubach, tedd
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More viewers watched the National Football League game between the New England Patriots and New York Giants last Saturday than any program since the Oscars. That’s not surprising, given that the game was as ubiquitous as the State of the Union address and reached most households. That happened because of a last-minute decision to simulcast the game on CBS and NBC as well as the NFL Network, which had exclusive rights to the game.The NFL Network, on which the game was scheduled to air, is not carried by the major cable providers with the exception of Comcast, which charges a premium for the service. The National Football League, which owns the network, has been trying unsuccessfully to get the major cable providers to make the NFL programming part of their extended basic service.

 

That would please the fans because it would spread the cost of the service to all subscribers, rather than just to those who like football. But, as the cable companies plausibly argue, charging premiums would be fairer because only NFL fans would pay.The cable companies have a right to charge what the market will bear, just as the NFL has a right to charge high ticket prices for its games. Football is not a public service. If the NFL wants all households to have access to games regardless of income, they should make the games available on broadcast TV as they did for the Patriots-Giants game. It turned out to be a great game. Though the Patriots won, Giants fans had to be proud of their team’s all-out effort against undefeated New England. The Patriots made history by winning all of their regular-season games. The NFL scored plenty of goodwill. The special arrangement to air the Patriots-Giants game on the broadcast networks was a response to viewer complaints that many would be shut out of the historic game because their cable franchises did not provide the NFL Network. Connecticut’s congressional delegation even got into the act by putting pressure on the NFL to share the programming. Sen. John Kerry, D-Mass., wrote a letter to the league.

The Senate Judiciary committee expressed its displeasure by threatening to hold hearings on the NFL’s special antitrust exemption and the impact of premium sports channels on the consumer.The broadcast networks and the NFL took credit for making the game widely available and downplayed the role of Congress. Still, you’d hope that the politicians would approach affordable health care or the federal deficit with as much zeal.

The NFL wants the Federal Communications Commission to step in and mediate the dispute between it and the major cable companies. The league contends that the cable companies are holding viewers hostage by failing to include the NFL Network premium-free.Not really. The NFL would not provide the programming to the cable companies for free. Higher fees for the content would surely lead to higher cable rates for all. Either way, the viewer will pay.

Tags: households, national football league
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Tom Brady is four years old in the photograph, playing in the car park at Candlestick Park, cutely attired in a San Francisco 49ers red jersey with Joe Montana%26rsquo;s name and number emblazoned on the back. %26ldquo;He was my idol,%26rdquo; explains Brady, who grew up in San Mateo, about 20 miles south of San Francisco, where Montana embraced immortality. Every kid wanted to be Joe Montana, alias Joe Cool, the National Football League%26rsquo;s (NFL) ultimate winner. %26ldquo;He was unbelievable,%26rdquo; Brady says with an almost wistful smile. Yet the four-year-old in the photograph, captured on the day Montana%26rsquo;s last-gasp throw to Dwight Clark for a winning touchdown earned the 49ers a first Super Bowl appearance, is on the verge of his own special place in the game. %26ldquo;Brady%26rsquo;s as close to Joe as anybody I%26rsquo;ve ever seen,%26rdquo; insists Bill Walsh, the 49ers%26rsquo; head coach in their halcyon years. %26ldquo;Plays that are tough for some quarterbacks are not tough for him. There is a serenity to the way he plays. He throws a very catchable ball, a ball receivers can make plays with. But the most important thing is he makes great decisions. If he continues to have the success he%26rsquo;s having, you%26rsquo;d have to rate him up there with Joe.%26rdquo; Greatness beckons. Montana won the Super Bowl four times with the 49ers, a feat Brady can match in February with the New England Patriots. The American Football Conference (AFC) East title was secured on Christmas Eve in a 24-21 victory over the Jacksonville Jaguars and today in Tennessee, in the final round of the regular season, the Patriots will improve their playoff seeding from fourth to third with another win. The Titans are one of 11 teams requiring a win and for other results to go their way to retain hope of a post-season berth. The New York Giants, the New York Jets, the Denver Broncos and the Jaguars are some of the teams that could be eliminated this weekend. The Patriots%26rsquo; season has been unusually erratic, an 11-4 record reflecting their vulnerability. In the close season they lost talented wide receiver veterans Deion Branch and David Givens, and Brady%26rsquo;s demeanour has reflected frequent frustration with the inexperienced hands he is throwing to and with his protection, which has broken down too often. But their potential was demonstrated in a 17-13 win over the Chicago Bears, the top seeds in the National Football Conference (NFC). The win in Jacksonville, where he spread the ball to 11 different receivers and controlled the game with a short-passing attack, typified his season. Brady has thrown for 23 touchdowns and 12 interceptions, completing 61.8% of his passes to unfamiliar receivers. Resilience has underpinned his confidence, his grace under pressure and polished technique. When he endured an ominous hit to his right throwing shoulder from the Jaguars%26rsquo; linebacker, Clint Ingram, in the fourth quarter he got up, dusted himself down and returned to lead the winning touchdown drive. %26ldquo;I%26rsquo;m proud of the fact that I%26rsquo;ve hung in there, a guy who the knock on him coming out (of college) was that I was too skinny, too weak, couldn%26rsquo;t run, couldn%26rsquo;t do any of that,%26rdquo; he says in a corner of the locker room, ready to make his 105th consecutive start, the third-longest streak among active quarterbacks. Brady%26rsquo;s pursuers off the field are just as relentless. People magazine named him among their annual %26ldquo;50 Most Beautiful People%26rdquo;. Gossip columnists link him romantically with pop stars from Mariah Carey to Britney Spears. %26ldquo;Britney thinks he%26rsquo;s such a heart-throb, she%26rsquo;d be willing to be married to him for an entire week,%26rdquo; suggests Jay Leno, the chat show host. When Sports Illustrated awarded him its Sportsman of the Year title in 2005, it ran a cover story which revealed that most of his teammates%26rsquo; girlfriends and wives, as well as head coach Bill Belichick%26rsquo;s 17-year-old daughter, have crushes on Brady. %26ldquo;Men want to be him and women want to be with him,%26rdquo; declares former teammate Christian Fauria. But the New Prince of the NFL, another title conferred on him by Sports Illustrated, is made of strong stuff. %26ldquo;There are so many things that can take you away from what you need to do to focus on your job,%26rdquo; he says. %26ldquo;My biggest fear was to end up being a one-hit wonder. I feel like I%26rsquo;m going to play better and I hope my teammates can match the challenge. We%26rsquo;ve got to go out there every week and prove we%26rsquo;re the team to beat.%26rdquo; Brady was two years old when his dad first took him out to play in a father-son golf tournament. He excelled at baseball and was offered a shot at the Major League in the 1995 draft by the then Montreal Expos, but his heart was set on a career in gridiron. It is incredible to think now that a quarterback who stands comparison with Montana was only the 199th pick in the 2000 NFL draft. Brady envisaged selection in the first few rounds but grew increasingly frustrated as teams passed him over. He was in the backyard on Portola Drive, where he first dreamt of following in Montana%26rsquo;s footsteps, when the Patriots called. %26ldquo;He%26rsquo;s in the garden, landscaping,%26rdquo; said Tom Sr, neglecting to reveal that the %26ldquo;landscaping%26rdquo; was being done with a baseball bat and formidable head of steam. %26ldquo;I don%26rsquo;t think it was any one moment or any one play that did it for him,%26rdquo; Belichick says of Brady%26rsquo;s swift ascension. %26ldquo;It was a lot of hard work in the weight room and the film room and execution on the practice field.%26rdquo; When Drew Bledsoe, the starting quarterback, was injured and lost for eight weeks after three games of the 2001 season Brady stepped in, never lost his place and led his team to Super Bowl XXXVI in New Orleans, where they faced the St Louis Rams. With no timeouts and 1:21 left on the clock, Brady showed what he is all about, completing five passes for 53 yards to set up the winning 48-yard field goal in a 20-17 triumph. %26ldquo;Joe Montana didn%26rsquo;t have a great arm like Dan Marino or John Elway or great speed, but he made the clutch plays,%26rdquo; says Jimmy Johnson, the former Dallas Cowboys coach. %26ldquo;So does Tom Brady.%26rdquo; The 29-year-old Patriots quarterback has won two more Super Bowl rings, two Super Bowl Most Valuable Player awards and the admiration of the man who set the standard. %26ldquo;He%26rsquo;s cool and calm in the pocket,%26rdquo; Montana says of Brady, the ultimate compliment from the king of quarterback cool.The road to Superbowl XLIThe NFL is split into the American Football Conference and the National Football Conference, each with four divisions. The four division winners and two %26lsquo;wild cards%26rsquo; %26ndash; the runners-up with the best record %26ndash; then play off to determine the winners of each Conference. The winners meet in the Super Bowl. Going into the last weekend of the season, the following teams have already clinched playoff places: AFC: New England, Baltimore, Indianapolis, San Diego NFC: Philadelphia, Dallas, Chicago, New Orleans, Seattle That 11 teams still in contention for the remaining three places are: AFC: NY Jets, Cincinnati, Kanas City, Tennessee, Jacksonville, Denver NFC: NY Giants, Green Bay, Carolina, Atlanta, St. LouisKey datesWild Card weekend: Sat/Sun, Jan 6-7, 2007, AFC and NFC games Divisional playoffs: Sat/Sun, Jan 13-14, AFC and NFC games Conference Championships: Sun, Jan 21, AFC and NFC championship games Super Bowl XLI: Sun, Feb 4, Dolphin Stadium, MiamiTV detailsToday, Sky Sports 1, New England v Tennessee 6pm, Atlanta v Philadelphia 9.30pm

Tags: amp, Landscaping, national football league, neglect, rta, s south
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